— Un Verano en PR

Summer Drop

— ROLE

Creative Direction

Apparel

Campaign Development

— DATE

June, 2025

Un Verano en PR was the summer drop for Pleito Company, a Puerto Rican clothing brand. It was inspired by the nostalgia of growing up in Puerto Rico and experiencing summer through the eyes of a kid.

In this project, I was tasked with the creative direction, apparel graphics, and campaign development, creating visuals and garments that reflected the feeling of spending Sundays with family around Old San Juan. The challenge was translating personal memories and cultural moments into a collection that felt authentic and emotionally relatable. To solve this, I focused on iconic elements such as piraguas, El Morro, and beach culture. I combined vibrant colors, playful graphics, and lifestyle imagery to capture the warmth, freedom, and identity of a Puerto Rican summer.